Context Renderings

 

We’ve been around long enough to hear the troubles developers face. “It’s too tall.” “It’s out of character.” “It won’t fit in.”

But honestly, if people don’t see your development in context, how can they possibly know? How can anyone know?
We understand the difficulty of balancing building codes, local zoning, budgets, deadlines, and investor demands. And then you have to deal with public input, which isn’t typically what you might call friendly.

We believe the best way to head this off is to include context renderings in your tool kit. Sometimes we call them photo-match or composite images because they often have an architectural rendering component integrated into a photograph. Often, we take these photographs with a drone, so many are aerial renderings. Whether from the ground or air, all CG or some photo, what they all have in common is that they show how your project fits into the big picture.

When it comes to getting people on your side, we believe the best way is not talking points – it’s pictures. Pictures evoke an emotional connection. People don’t count floors in pictures. They just know what they like. If it looks right, that will cover a multitude of miscommunications. The best way to communicate your building is with a rendering – and not just any rendering, but preferably one that shows it in context. When we render your building in its actual environment, the public gets it, municipal boards get it, investors get it… everybody wins!

If you would like to skip past the speculation and misinformation, give us a call and we’ll help you share your vision.