Photoshop: Paint Colors for Comfort Inn

Traverse City, MI

The Comfort Inn was evaluating different paint color options for their hotel, so we helped them with the visualization process. They gave us specific color choices from Sherwin-Williams. We then used Adobe Photoshop to digitally add paint to different parts of the photo of the building. Our photoshop expert used masks, selections, and blend modes to get the finished building looking as accurate as possible. We included the color swatches with the manufacturer’s product number right on the images to avoid confusion. It’s much easier to see several paint options this way and avoids the cost and frustration of hiring a crew, only to discover you made the wrong choice!

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