Hotel Renderings: Crafting the Narrative of Hospitality Spaces


Tamarack Lodge is a prime example of how hotel renderings can transform a luxury waterfront resort from concept to reality. As a leading provider of destination renderings, J. Scott Smith Visual Designs has had the privilege of partnering with the Tamarack Lodge development team to create stunning visual narratives that brought this project to life. In this case study, we’ll explore our involvement in crafting immersive luxury hotel visualizations that have helped shape the design and marketing of this exceptional property. Please note that the resort design renderings featured in this post are from older projects and should not be used as a direct representation of our current rendering quality. We invite you to visit our portfolio to see our most up-to-date work.

Project Background

Tamarack Lodge is ideally situated on the East Bay of Lake Michigan, boasting over 800 feet of pristine beachfront. The resort offers luxurious accommodations with a rustic charm, featuring cozy rooms with balconies or patios, free WiFi, flat-screen TVs, and indulgent soaker spa tubs. The fully equipped kitchens include full-sized refrigerators, freezers, stovetops, and microwaves, providing guests with the comforts of home in an upscale setting. As a premier destination rendering company, we worked closely with the development team to ensure that our hotel renderings accurately conveyed the lodge’s quintessential Northern Michigan getaway experience, complete with scenic views and luxurious amenities.

Early Involvement with Tamarack Hotel Renderings (2005)

hotel renderings

Our journey with Tamarack Lodge began in 2005 when Tamarack Lodge was just a dream, and photorealistic 3D rendering was still in its early stages. Despite the limitations of the technology at the time, our team crafted an exterior resort design rendering that beautifully showcased the resort’s rustic charm and stunning waterfront location. We also created interior luxury hotel visualizations that highlighted the cozy and inviting atmosphere of the lodge, with warm wood tones, comfortable furnishings, and expansive windows offering breathtaking views of the lake.

3d architectural rendering services

One of the most remarkable aspects of our early involvement was the accuracy of our interior hotel renderings. A side-by-side comparison of our 2005 rendering and an actual photograph from a similar angle demonstrates the incredible attention to detail and realism we achieved, even in those early days of 3D rendering. This comparison serves as a powerful testament to the value of our luxury hotel visualization services in effectively communicating the design intent and helping stakeholders envision the completed project.

Destination Renderings as We Evolved with the Project (2008)

3d architectural rendering servicesAs the Tamarack Lodge project progressed, our team was called upon to create a resort design rendering of an indoor pool concept in 2008. This destination rendering perfectly captured the luxurious and relaxing atmosphere of the space, featuring an intricate wooden beam ceiling, expansive windows that flooded the room with natural light, tile art, and the inviting blue water of the pool. The hotel rendering showcased our ability to blend rustic charm with modern amenities, creating a haven for guests looking to unwind and enjoy the beauty of their surroundings.

Continued Partnership in Luxury Hotel Visualization (2017)

In 2017, we were once again retained by the development team to assist the architect in exploring various design options and color schemes for the Tamarack Lodge project. This collaboration involved creating resort design renderings for a pool redesign, a lobby study, exterior experiments, and some slices to help clarify the floor plan layouts. By providing the architect with visual tools to evaluate different options, our luxury hotel visualizations played a crucial role in shaping the final design of the resort.

This iterative process of exploration and refinement underscores the collaborative nature of our work and our commitment to helping clients bring their vision to life. It also demonstrates the versatility of our hotel rendering services and our ability to adapt to the evolving needs of a project over time.


Client Testimonials

Our work on the Tamarack Lodge project has been highly praised by both the architect and the developer. The project architect stated, “J. Scott Smith Visual Designs is a very creative, complete visual communication design company with excellent rendering capabilities. They are able to create stunning destination renderings from very basic architect’s sketches & concepts. A great marketing tool company!”

The developer expressed their gratitude, saying, “Just a quick note to thank you for the incredible hotel renderings you did for our sales brochures and renderings for Tamarack Lodge. I am still in awe of how you can take a blueprint and turn it into reality for our sales materials. Your luxury hotel visualization technology is certainly better than trying to sell from blueprints and floor plans! Our buyers still remark how exacting your resort design renderings are even when viewed side by side with the real thing.”

The Value of Long-Term Collaboration for Resort Design Rendering

Our involvement with the Tamarack Lodge project over the years demonstrates the importance of establishing trust and long-term relationships with clients. By partnering closely with the development team and providing them with the luxury hotel visualizations they need at various stages of the project, we were able to contribute our expertise and ensure the best possible outcome.


The Tamarack Lodge case study is a testament to our commitment to crafting immersive hotel renderings for hospitality spaces. Through our destination renderings, we have helped bring the vision of this luxurious waterfront resort to life, assisting the development team in design exploration, marketing, and pre-sales. Our long-term collaboration with the Tamarack Lodge team has been an incredible journey, and we are proud to have played a role in shaping this exceptional Northern Michigan destination through our resort design rendering services.

3d architectural rendering services

Contact Us

If you are planning a hospitality project and would like to learn more about how our luxury hotel visualization services can help bring your vision to life, we invite you to contact us for a consultation. Our team is dedicated to creating stunning hotel renderings that capture the essence of your project and engage your target audience. Let us help you craft the narrative of your hospitality space through our industry-leading destination renderings.


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