According to a February post on their website, “Sleepy Bear Campgrounds on M-72 in Empire Township has been sold and will be part of Indigo Bluffs recreational retreat. The property … is undergoing renovations to include a two-story registration building, the addition of 40 lots for site ownership by Class A motorhome owners, and a new sanitary sewer system.”
Long before this purchase, owner/developer Gary Becker had already begun to assemble a team of consultants and designers to help him realize his dreams of a luxury motorcoach resort in Northern Michigan.
Part of their marketing strategy was to have us create 3 videos for them to use on their website, at trade shows, and to hand out to prospective owners.
Video 1 is “Indigo Bluffs – The Region”. This was intended to give a quick introduction of what Northern Michigan living is all about.
Video 2 was “Indigo Bluffs – The Site”. This was to communicate the merits of the location and the amenities of the site.
Video 3 was “Indigo Bluffs – The Development”. This was the largest piece for us – a fully 3D presentation of the site concept.
To learn more about the development, visit www.indigobluffs.com
If you’re in the area, stop by and take a look. They have really made quite a transformation!